This project involved working with one of the UK’s top fitness specialists, Ricky Iceman Parcell. The Iceman was looking for a strong visual identity to launch his new global business providing fitness retreats and life coaching around the world. Work began on the logo design. The design takes its inspiration from the logo of 1980s movie classic, Top Gun. The Iceman is a huge fan of the film and wanted an identity to reflect this.
Once the logo was established the next job was to create a website that Iceman could use to write articles and tips for his readers.