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Story So Far

Jinny Ursell

A Note from Jinny, Designer and Owner of Jin Designs

I’m a Graphic Designer based on the sunny south coast of the UK, in a place called Hove Actually, next to Brighton. In June 2013, after many months, years even, of thoughts, dreams, creativity and plans, I launched my own designs on a range of high quality home and giftware.

Why did I do this? I ask that question myself sometimes! I’ve been a designer for several years now. I had my own graphic and web design business for over 8 years. During that time, I developed a very clean and simple style and I wanted to bring this style into home and giftware and offer consumers a fresh choice.

My designs feature plenty of space, simple objects and occasional subtle humour. They are a contrast to the busy lives we lead. It’s not art to be admired. It’s design that tells a story. But not my story. I’ve designed these for people to create their own stories - as a reminder of something that's personal to them.

Over the last 3 years Jin Designs has grown rapidly thanks to being able to sell online both here and via other online platforms including and Etsy. I’ve also been able to offer my products to a number of retail buyers both in the UK and across the world. It's taken a lot of hard work and there’s still a lot to do but it is exciting times.

My style appeals to audiences across the globe. Collections such as Sitting Cat and Sleeping Cat are popular not just in the UK, but in the Far East, USA and Australia. More collections, like Beach Huts and Sitting Dog, have followed with an encouraging response and a growing fan base.

Jin Designs is committed to supporting British made products. All products are of the highest quality and are produced by UK manufacturers.

The aim of Jin Designs has always been to 'keep it simple'. Whether it’s a design, a gift or home. Life can be complicated and cluttered. Jin Designs strives to offer a contrast to this - to bring space into designs, to raise a smile, to enjoy a moment to relax - and breathe…

Jin Designs is also available for commissioned graphic design work including:
- Weddings, civil partnerships, anniversaries or special occasions
- Corporate gifts or events
- Designs for hotels, retailers, sports clubs and organisations.

Contact us to discuss your ideas or next project.