Work has just finished on a brand new identity for Ricky Iceman Parcell. Ricky is one of the UK’s top fitness specialists who is about to take the world on with his unique mind, body and fitness style.
Ricky wanted an identity for his new business so we worked together to produce a strong design to set him apart from the competition. The logo needed to work well across the board – t-shirts, business cards, fitness products and of course his website.
The design takes its inspiration from the logo of 1980s movie classic, Top Gun. The Iceman is a huge fan of the film and wanted an identity to reflect this.
This was a great project to work on. It involved much research and sketching of different type styles for the “RiP” and in the end a unique font was created. The words “Ricky Iceman Parcell” use Helvetica which is the same font used for actor names in the original Top Gun posters.
Work continues on the website which will be launching very soon.